- Introduction to customer value optimization
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Welcome to the course 4 min
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Categorizing your business 4 min
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High-performing businesses and customer value optimization 9 min
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Innovative product examples 2 min
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Intro to business evaluations 2 min
- Bottom funnel optimization
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Increasing customer lifetime value, part 1 8 min
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Increasing customer lifetime value, part 2 8 min
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Evaluating your customer lifetime value 2 min
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Revenue per visitor optimization 10 min
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Tactics to increase customer motivation 14 min
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Tactics to decrease effort 13 min
- Experimentation and optimization
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Introduction to experimentation and optimization 6 min
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Putting experimentation into action 3 min
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Running your first experiment 3 min
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Course wrap-up 3 min
Boost Sales with Customer Value Optimization
Learn how to generate more revenue per visitor and per customer. Explore specific tactics to increase conversion rates, average order values, and repeat purchases.
This course was designed to help you earn more revenue per visitor and per customer. Explore theories and tactics that will increase your customer lifetime value, conversion rates, and average order values. This course looks at high performing businesses on Shopify Plus and outlines what they do differently to succeed.
By the end of this hands-on course, you'll have the skills and tools to start multivariate tests on your website and across your main revenue channels.