- Key touchpoints in on-site experience
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Introduction
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Staying engaged after a non-converting site visit
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Segments and value
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Messaging strategies for key segments
- Reduce cost and boost engagement
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Introduction
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Staying engaged with site visitors using Shopify’s marketing automation tools
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Setting up Shopify Forms
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Setting up Shopify Email
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Setting up Shopify Segmentation
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Combining automations, emails, and special offers
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Using Shopify Inbox to encourage conversations
- Custom ad copy with marketing automation
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Introduction
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Using marketing automations to send key messages
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Automations that should always be used
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Advanced ideas for combining segments with automations
- Closing
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Wrap-up and resources
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Course feedback
Converting Site Visitors to First-Time Buyers
Learn about some of the specific challenges associated with getting potential customers to convert to first-time buyers
You don’t get to interact with customers on a one-to-one basis very often with an online shop. And in a physical store, you don’t get to gather customer behavior data based on everything they look at and every question they ask. Using Shopify’s marketing automation tools, you collect a wealth of data on every customer visit to your online store, providing you with insights into what works and what doesn’t so you can make immediate changes when necessary.
You can then use this data and Shopify’s marketing automation tools to personalize your messaging and engagement to meet your customers’ needs and begin building a relationship that can turn a one-time purchase into a loyal brand ambassador.