Email Marketing Strategies for Ecommerce

Email Marketing Strategies for Ecommerce

Use email effectively in your ecommerce marketing strategy

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About this course

Learn best practices for creating converting copy and design for your email campaigns. Explore how to effectively segment your email lists and utilize automated email flows to recover abandoned sales and increase repeat purchases.

In this course you'll learn how to:

  • Convert your email subscribers at a higher rate
  • Recover abandoned cart sales
  • Increase repeat purchases
  • Improve your email marketing performance (CTR. open rates, # of subscribers)

Curriculum18 min

  • Why email marketing?
  • Introduction 1 min
  • Conversion copywriting and design for email
  • Create converting email copy and design 3 min
  • Create a strong call to action 2 min
  • Effectively Segmenting your Email Lists
  • Effectively segmenting your email lists 3 min
  • Try these segments for your email list 1 min
  • Creating Automated Email Flows
  • Creating automated email flows 3 min
  • Implementing an abandoned cart email sequence 3 min
  • Post purchase engagement emails 2 min

About this course

Learn best practices for creating converting copy and design for your email campaigns. Explore how to effectively segment your email lists and utilize automated email flows to recover abandoned sales and increase repeat purchases.

In this course you'll learn how to:

  • Convert your email subscribers at a higher rate
  • Recover abandoned cart sales
  • Increase repeat purchases
  • Improve your email marketing performance (CTR. open rates, # of subscribers)

Curriculum18 min

  • Why email marketing?
  • Introduction 1 min
  • Conversion copywriting and design for email
  • Create converting email copy and design 3 min
  • Create a strong call to action 2 min
  • Effectively Segmenting your Email Lists
  • Effectively segmenting your email lists 3 min
  • Try these segments for your email list 1 min
  • Creating Automated Email Flows
  • Creating automated email flows 3 min
  • Implementing an abandoned cart email sequence 3 min
  • Post purchase engagement emails 2 min