- Lead quality and metrics
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Introduction
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Lead quality matters
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Identify your awareness strategy and choose the right goals
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Merchant stories
- Boost retargeting ads with Audiences
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Introduction
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Using Shopify Audiences to empower targeting on ad channels
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Setting up Audiences
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Audience strategies to help expand your reach
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Common troubleshooting issues for Audiences
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Monitoring and testing Audiences
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Merchant stories
- Use Shop to find new customers
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Introduction to Shop
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Best practices for setting up Shop
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Using Shop Campaigns to expand reach and find new customers
- Use Shopify Collabs to partner with influencers
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Introduction
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How Shopify Collabs works
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Choosing the right partners
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Using Shopify Collabs to reach a larger audience
- Closing
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Wrap-up and resources
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Course feedback
Finding New Customers with Shopify
Focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads
In today's commerce landscape, finding new customers is more challenging than ever. Getting your brand in front of the right potential customers (prospective merchants, buyers, prospects) requires navigating through complex marketing tools and strategies and then maximizing their value. Whether you are a small business starting out or a mid-market shop adapting to changing algorithms and influencer expectations, decision-making can feel overwhelming.
Executing a marketing strategy that generates new customers requires implementation, analysis, and optimization. In this course, we'll focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads. We'll address the challenges associated with finding new customers and explore practical strategies for setting up a marketing plan. Specifically, we will leverage Shopify Audiences, Shop Campaigns, and Collabs to enhance ad performance and reach more customers across top ad platforms.