- Course overview
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Lesson 1: Introduction 4 min
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Lesson 2: Activity: Theme introduction 3 min
- Data analysis fundamentals
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Lesson 1: Objectives and Segmentation 7 min
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Lesson 2: Terms and techniques 4 min
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Lesson 3: Handy math for analysis 2 min
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Lesson 4: Activity: turn your objectives into targets 10 min
- Data acquisition
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Lesson 1: Data acquisition resources 1 min
- Behavior change psychology
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Lesson 1: Building a buyer persona and journey map 4 min
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Lesson 2: Activity: mining customer data 11 min
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Lesson 3: Activity: building a buyer journey map and customer persona 15 min
- Recurring reports
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Lesson 1: High-level KPIs 11 min
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Lesson 2: High-level KPI resources 3 min
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Lesson 3: Discussion: high-level KPI analysis
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Lesson 4: Awareness generation analysis 5 min
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Lesson 5: Activity: Awareness generation analysis 4 min
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Lesson 6: Conversion analysis 13 min
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Lesson 7: Activity: Conversion analysis 4 min
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Lesson 8: Loyalty analysis 8 min
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Lesson 9: Activity: Loyalty analysis 2 min
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Lesson 10: Reporting cadence 2 min
- Final activity
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Lesson 1: Implementation plan
Grow your Business with Data Analysis
Understand your customers and what motivates their behavior. Learn how to draw insights from data to better inform your business decisions.
This course was designed to help you understand and visualize your data better.
You'll explore data analysis fundamentals, terms, techniques, and handy math. You'll look at data analytics platforms like Google Data Studio, Facebook Analytics, business intelligence tools, and session recording apps.
By the end of this course, you'll be familiar with advanced analytics techniques and have a set of reports that you can review in different time periods.