How to Go Global

New course! Product Manager Cole Atkinson teaches you how to use key Shopify products including Markets to sell cross border

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About this course

Expanding to new markets can increase your brand's potential for growth, but it can be a daunting task to decide where to start. In this course, Product Manager Cole Atkinson takes the guess work out of scaling your ecommerce business across border lines. You'll gain confidence learning key steps you can take today to starting selling across the globe.

Learning Objectives

In this course you'll learn how to use Shopify Markets and international products to:

  • Determine your international pricing strategy and set specific prices for markets
  • Translate your website content
  • Create local domains for markets you want to target

 

Curriculum26 min

  • Introduction
  • Introduction to global expansion 1 min
  • Pricing
  • Creating an international pricing strategy 14 min
  • Localization
  • Translating your store 5 min
  • International domains 6 min

About this course

Expanding to new markets can increase your brand's potential for growth, but it can be a daunting task to decide where to start. In this course, Product Manager Cole Atkinson takes the guess work out of scaling your ecommerce business across border lines. You'll gain confidence learning key steps you can take today to starting selling across the globe.

Learning Objectives

In this course you'll learn how to use Shopify Markets and international products to:

  • Determine your international pricing strategy and set specific prices for markets
  • Translate your website content
  • Create local domains for markets you want to target

 

Curriculum26 min

  • Introduction
  • Introduction to global expansion 1 min
  • Pricing
  • Creating an international pricing strategy 14 min
  • Localization
  • Translating your store 5 min
  • International domains 6 min