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Marketing Fundamentals Assessment
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Next Steps
Marketing Fundamentals Assessment
To earn this badge, pass a proctored assessment that tests your knowledge of the Marketing Fundamentals learning path content.
Verified Skill Badge
Proctored Assessment
40 questions
$149
About this badge
As a candidate for this badge, you should know the fundamentals of each Shopify marketing product/ tool including Shopify Marketing Automation tools (Email, Segmentation, Forms, Inbox, Automation0, Shop Campaigns, Audiences, and Collabs. You should know the basic function of each product, and where and when to use each tool or product throughout your customer journey.
- A score of 80% will earn a Shopify Verified Skill badge shareable via Credly.
- The assessment consists of 40 scored questions and will take approximately 60 minutes to complete. There is no time limit for the assessment.
- Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
- Badges are valid for two years from the date of successful completion.
- Please visit the Help page for more information on earning and sharing your badge
Preparing
This assessment tests your knowledge of content in the Marketing Fundamentals learning path. We recommend you complete all the courses in the path prior to taking the assessment. This is not an open-book test. No materials can be referenced during the assessment.
Learning path
We recommend you complete all the courses in the learning path prior to attempting the assessment.
Marketing FundamentalsAssessment breakdown
- Aligning Shopify marketing products to the customer lifecycle - 34%
- Finding new customers with Shopify - 25%
- Converting site visitors to first-time buyers - 27%
- Staying engaged with customers to boost LTV - 14%