- Omni-channel retailing
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Lesson 1: Introduction 2 min
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Lesson 2: What is omni-channel retailing? 2 min
- Reach your customers
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Lesson 1: Where are your customers discovering products? 3 min
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Lesson 2: What does an omni-channel approach look like? 3 min
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Lesson 3: How can you reach your customers? 3 min
- Attribution
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Lesson 1: How to track multi-channel attribution 1 min
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Lesson 2: Attribution models 4 min
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Lesson 3: Omni-channel funnel analysis 2 min
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Lesson 4: Fill the online attribution gaps 2 min
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Lesson 5: Fill the offline attribution gaps 2 min
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Merchant inspiration 1 min
- Inventory and product management
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Lesson 1: Pricing 2 min
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Lesson 2: Technology 2 min
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Lesson 3: Logistics 2 min
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Lesson 4: Recommended Partners 1 min
- In Conclusion
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Conclusion 2 min
Omni-Channel Retailing
Develop an omni-channel strategy by understanding what medium your customers are using. Reduce the path to conversion by leveraging the channels most natural to them.
The majority of shoppers hit multiple touch-points with your brand before making a purchase. Limiting your business to one or two platforms, or lacking seamless integration between these channels, can stifle your long-term growth. This course should serve as a jump-off point for your omni-channel retail strategy.
By the time you’ve completed this course, you will:
- Learn the benefits of adopting an omni-channel retailing and marketing strategy
- Discover tips and tools for executing a successful strategy
- Identify where your customers are
- Track and attribute channels correctly
- Manage inventory and products across channels
- Learn from other online merchants and retailers who are succeeding in this space