- Shopify’s marketing products
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Introduction to Shopify’s marketing products
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Live training test
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Who will use these marketing products?
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What are Shopify’s marketing products?
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Why are Shopify’s marketing products important?
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Are Shopify's marketing products a fit for your business?
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Knowledge Check
- Customer life cycle fundamentals
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Introduction
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The customer life cycle
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Challenges faced along the customer life cycle
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Merchant stories
- Shopify marketing product strategies
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Introduction
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Using Shopify products to find customers
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Merchant stories
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Converting site visitors with marketing
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Merchant stories
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Staying engaged with existing customers
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Merchant stories
- Prioritizing marketing strategies
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Introduction
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Digital marketing strategy examples
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Starting with a clearly defined goal
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Merchant stories
- Closing
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Wrap-up and resources
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Course feedback
Aligning Shopify Marketing Products to the Customer Lifecycle
Explore how Shopify’s marketing products help you find new customers and grow your business
With advertising costs steadily rising, it's more important than ever to have a solid marketing strategy that attracts and retains buyers. This course is designed for anyone who wants to learn how to best apply Shopify's marketing tools at each stage of the customer lifecycle. By the end, you'll know how to choose the right tools for marketing strategies that fit your business goals.
Once you’ve completed this course, you'll have the tools and knowledge to:
- Describe Shopify’s marketing products and features
- Identify the roles that will primarily be using Shopify’s marketing products
- Establish the importance of Shopify’s marketing products to growing a store
- Determine the qualifying criteria for Shopify’s marketing products
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.