Staying Engaged with Customers to Boost LTV

Leverage Shopify's email solutions, marketing tools, and automations to maintain engagement, identify high-value customer segments, and enhance retargeting strategies to boost customer lifetime value and loyalty.

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About this course

This course dives into techniques to stay engaged with your customers. Upon completion of this course, learners will be able to leverage Shopify's email solutions, marketing tools, and automations to maintain engagement, identify high-value customer segments, and enhance retargeting strategies to boost customer lifetime value and loyalty.

Curriculum20

  • Stay engaged at a lower cost
  • Introduction
  • Staying engaged with customers after their first purchase
  • Using Shopify Automations to stay connected with first time buyers
  • Layering segments and advanced automation
  • Introduction
  • Using Segmentation and Automations together
  • Key segments for continued engagement
  • Using Flow to stay engaged with returning customers
  • Retarget store visitors with Shopify Audiences
  • Introduction
  • Finding potential buyers through retargeting
  • Best practices for using Shopify Audiences’ Retargeting Boost lists
  • Closing
  • Wrap-up and resources
  • Course Feedback

About this course

This course dives into techniques to stay engaged with your customers. Upon completion of this course, learners will be able to leverage Shopify's email solutions, marketing tools, and automations to maintain engagement, identify high-value customer segments, and enhance retargeting strategies to boost customer lifetime value and loyalty.

Curriculum20

  • Stay engaged at a lower cost
  • Introduction
  • Staying engaged with customers after their first purchase
  • Using Shopify Automations to stay connected with first time buyers
  • Layering segments and advanced automation
  • Introduction
  • Using Segmentation and Automations together
  • Key segments for continued engagement
  • Using Flow to stay engaged with returning customers
  • Retarget store visitors with Shopify Audiences
  • Introduction
  • Finding potential buyers through retargeting
  • Best practices for using Shopify Audiences’ Retargeting Boost lists
  • Closing
  • Wrap-up and resources
  • Course Feedback