Product Positioning for POS

Product Positioning for POS

Gain the product knowledge you need to position Shopify POS as a key part of a unified commerce approach.

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About this course

In this course, you’ll gain the product knowledge you need to position Shopify POS as a key part of a unified commerce approach.

By the end of this course, you’ll understand how to:

  • Explain the key benefits of Shopify POS product features
  • Position Shopify Payments and address common merchant objections
  • Explain to retail stakeholders how Shopify extensibility contributes to the overall solution potential
  • Position Shopify POS in relation to competitors and merchant needs

Curriculum

  • The Shopify POS Narrative
  • Introduction
  • Know your audience
  • Knowledge check
  • Position the solution
  • Introduction
  • Positioning against the competition
  • Positioning against merchants’ needs
  • How extensibility closes the gap
  • Knowledge check
  • Shopify POS key features and functionality
  • Introduction
  • POS Pricing
  • Shopify POS app
  • Shopify Payments
  • Shopify POS hardware
  • Knowledge check
  • Closing
  • Wrap-up and next steps
  • Course Feedback

About this course

In this course, you’ll gain the product knowledge you need to position Shopify POS as a key part of a unified commerce approach.

By the end of this course, you’ll understand how to:

  • Explain the key benefits of Shopify POS product features
  • Position Shopify Payments and address common merchant objections
  • Explain to retail stakeholders how Shopify extensibility contributes to the overall solution potential
  • Position Shopify POS in relation to competitors and merchant needs

Curriculum

  • The Shopify POS Narrative
  • Introduction
  • Know your audience
  • Knowledge check
  • Position the solution
  • Introduction
  • Positioning against the competition
  • Positioning against merchants’ needs
  • How extensibility closes the gap
  • Knowledge check
  • Shopify POS key features and functionality
  • Introduction
  • POS Pricing
  • Shopify POS app
  • Shopify Payments
  • Shopify POS hardware
  • Knowledge check
  • Closing
  • Wrap-up and next steps
  • Course Feedback