Selling and Positioning Shopify Marketing Products

Learn about how the full spectrum of Shopify's marketing products and how to effectively communicate their value. To earn this badge, pass a proctored assessment that tests your knowledge of the Selling and Positioning Shopify Marketing Products learning path content.

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Learning path included

Proctored assessment

Verified Skills Badge

Please note: you can access this learning path without the Verified Skill Badge here.

About this badge

As a candidate for this badge, you should know the fundamentals of each Shopify marketing product including Shopify Marketing Automation tools (Email, segmentation, Forms, Inbox, automation), Shop Campaigns, Audiences, and Collabs. You should also know the key value propositions of each product and how to speak about these products in conversations with merchants.

We recommend you complete all the courses in the learning path prior to attempting the assessment.

This is not an open-book test. No materials can be referenced during the assessment.

Assessment overview

  • A score of 80% will earn a Shopify Verified Skill badge shareable via Credly.
  • The assessment consists of 40 scored questions and will take approximately 60 minutes to complete. There is no time limit for the assessment.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Assessment breakdown

Introduction to Shopify Marketing Products: 37%

  • Describe Shopify marketing products and features
  • Identify the roles that will primarily be using marketing products
  • Establish the importance of marketing products to growing a store 
  • Determine the qualifying criteria for marketing products 

Positioning business growth with marketing products: 62%

  • Recognize the benefits of Shopify’s marketing tools as they relate to common pain points and objectives that merchants have
  • Identify merchant business goals and blockers that would trigger a conversation about Shopify marketing products
  • Formulate probing questions to qualify a merchant
  • Pitch specific Shopify marketing tools to qualified merchants that match their business goals
  • Respond to common objections