Selling Shopify Fundamentals

Learn how to effectively co-sell with Shopify teams from efficient prospect discovery to delivering a winning pitching. To earn this badge, pass a proctored assessment that tests your knowledge of the Selling Shopify Fundamentals.

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Learning path included

Proctored assessment

Verified Skills Badge

Please note: you can access this learning path without the Verified Skill Badge here.

About this badge

As a candidate for this badge, you should know the fundamentals of how to effectively sell Shopify as a platform. This includes knowledge of how to co-sell with Shopify teams, how to identify merchant fit, and how to pitch and position Shopify based on a business’s size and complexity.

We recommend you complete all the courses in the learning path prior to attempting the assessment.

This is not an open-book test. No materials can be referenced during the assessment.

Assessment overview

  • A score of 80% will earn a Shopify Verified Skill badge shareable via Credly.
  • The assessment consists of 40 scored questions and will take approximately 60 minutes to complete. There is no time limit for the assessment.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Assessment breakdown

Co-selling with Shopify: 28%

  • Describe the steps of the Shopify sales cycle and identify the Shopify teams you’ll work with at each stage
  • Navigate key relationships with Shopify teams you’ll work with by understanding how they can best be leveraged to support a deal
  • Recognize what is needed to qualify a lead and when the best time is to submit one for effective co-selling 

Sales Prospecting and Discovery: 25%

  • Evaluate prospects to determine merchant fit across each market segment (Mid-Market, Large Accounts, Enterprise)
  • Lead a discovery conversation with thoughtful questions to identify merchant challenges and priorities
  • Predict the most common objections by market segment, leveraging Shopify knowledge and resources to respond

Positioning the Shopify Advantage: 32%

  • Use the Shopify value pillars to competitively differentiate Shopify in the commerce landscape
  • Respond to common objections about Shopify compared to competitors
  • Explain Shopify's platform pricing strategy

Create a winning Shopify Value Pitch: 15%

  • ​Differentiate the phases of the Shopify value pitch
  • Tailor a Shopify value pitch according to details about a prospect's GMV, complexity, and pain points